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Project

Workflow Revamp

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Rebuilding the platform

As part of Rise's post-acquisition pivot, we embarked on an ambitious journey to revamp our entire platform, serving thousands of users, including major enterprise accounts. This significant endeavor required integrating Wix's infrastructure, essentially rebuilding from the ground up while maintaining the legacy platform. Achieving this within a tight timeframe and with limited resources was one of the most significant challenges the company has ever faced.

Main challenges

Create a scalable solution:
Develop a robust platform that can cater to all future needs that might arise.

Implement a new design system:
Build the solution using the Wix design system.

Achieve feature parity:
Support all existing use cases, enhance user experience, and add new functionalities.
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Preview of the old Rise workflows

Competitor analysis

Given the intricate nature of workflows, conducting thorough research was imperative. This involved a comprehensive exploration of existing solutions to understand their intricacies and identify potential areas for improvement.

The research phase was structured around a detailed presentation, meticulously dissecting the diverse aspects of workflow builders. Each element was carefully examined, considering its relevance and impact on our specific requirements. Through this process, we were able to distill valuable insights and formulate informed recommendations tailored to our needs.

Starting the Design Process

To kick off the design process, I began by creating initial wireframes to establish the foundational structure and layout of the project. I continued by gathering insights from colleagues and stakeholders, ensuring that the wireframes addressed the core needs and objectives. After consolidating feedback from the team based on the low-fidelity wireframes, I moved to higher-fidelity wireframes, creating a few different options to better visualize, feel, and further test the flow.
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Testing fundemental builder concepts
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Creating prototypes to get the feel of it

The final design

Due to our tight schedule and limited development resources, our primary aim was achieving feature parity.

The final design was based on Wix design system with minimal adjustments.. We maintained the core structure while making substantial UI enhancements to enhance usability. This involved decluttering unnecessary elements and introducing new capabilities where needed.
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A glimpse into the final flow
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New empty state
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New workflow builder
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New analytics page

Next steps

The platform currently has one beta user and is scheduled for a full launch in August, initially introducing the robust solution to new users before migrating existing customers.

This project provides only a glimpse into the extensive and robust efforts underway for the new platform. While it's too early to gauge its impact, the potential is enormous, as evidenced by user reactions and the pending deals eagerly awaiting the platform's launch.

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